Petkovsek & Moran

Ray Petkovsek - CPA / Partner

Ray received his BBA in Public Accounting from the University of Wisconsin – Eau Claire in 1973. His career began as an income tax auditor with the Wisconsin Department of Revenue. In 1974 he joined White, Reinholtz & Pfefferkorn, a large Madison, WI CPA firm, as a senior tax specialist. In 1983 he left the firm to become a founding partner of a Madison real estate company, specializing in land development and multi-family residential construction.

But his heart was in public accounting. In 1984 he founded his own CPA practice. By 2000 the practice grew to the point where he and one of his employees, Dave Moran, formed Petkovsek & Moran, LLP. Today the firm is located in an office building designed and owned by Ray and his wife Sue.

Besides the usual business and individual consulting engagements on taxes and planning issues, Ray specializes in IRC 1031 tax deferred like-kind exchanges of investment real estate. He has advised clients, attorneys, title insurance companies, real estate brokers and other CPA firms nationwide on the intricacies of exchanges.

Ray is an active member of both the American (AICPA) and Wisconsin (WICPA) Institutes of Certified Public Accountants. He is a Past President (2009-2010) of the Wisconsin Institute of CPAs and a Past President (1998-2002) of the WICPA Educational Foundation, Inc. Ray is an active community and church volunteer, including serving on various committees at First United Methodist Church, NAMI Dane County (providing services to the mentally ill community) and as advisor to the Board of Directors of Rock Creek Disabled Outdoors, Inc. (providing outdoor recreation opportunities for disabled and wheelchair bound individuals).

Most clients and friends know him as ‘Ray the CPA’. Rays’ true passions, beyond family and friends, are helping clients realize their dreams, advocating for the disabled community and musky fishing.